Adobe InDesign for the AEC Marketer

March 11, 2020
9:00 AM - 12:00 PM
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Master Builders Association Inc.
631 Iron City Dr.
Pittsburgh, PA 15205
Venue website

9:00am to 10:30am - Demo

10:30 to 10:45am - Break

10:45am to 12:00pm - Workshop

This workshop will serve as an in depth look at the use of Adobe InDesign from the perspective of an AEC marketer. We will review some existing practices and new tips and tricks to better help you in your daily workflow as part of the AEC industry. Topics include: Setting up Table of Contents, Out of Order Page Numbers, Color Labels, Working with different Page Sizes, Setting up Paragraph and Character Styles from Scratch, Getting Microsoft Word into InDesign etc. 

Presenter: Betty F. Hackney, Assoc. AIA, SMPS Philadelphia
Betty is a formally trained architect with a passion for design, graphics, marketing and teaching. Having practiced architectural design for many years, she transitioned her talents into marketing for the A/E/C industry having served as a marketing coordinator, marketing manager and creative director. For the past 7 years, Betty has taught a variety of design students at both Temple University and Jefferson University with a focus on using the Adobe Creative Suite. She has taken these teaching experiences and transitioned into teaching fellow marketers how to best use them in the daily workflow for AEC professionals. She has run similar courses for the SMPS Philadelphia, SMPS Maryland, and SMPS Upstate NY and at the SMPS Northeast Regional Conference.

Date: March 11th, 2020

Time: 9:00AM-12:00PM

Location: Master Builders Association, 

Rear Lower Level Conference Room – Park in Rear as well

631 Iron City Drive  |  Pittsburgh, PA 15205


Members $30

Non-Members $60

**Please Note: No walk-in registrations will be available at this event**

Are you an SMPS Member of another chapter? Let us know so that we can help you register under the member rate. Email us at [email protected]


  • Please park in the back lower lot and enter at rear of building

  • Bring a laptop, power cord and mouse along with some of your own sample InDesign files

  • It is highly suggested that individuals attending the course have a working  knowledge of InDesign, preferably one year of work experience in order to be able to follow along. Similarly, if an individual has been using the software for over 3 years, they may not find high value in this session.

Cancellation Policy: Cancellations may be made up to 48 hours in advance for a full refund by contacting Laura Sesack, [email protected] If you paid by credit card, your card will be credited. If you paid by check, a refund will be mailed to you within 10 business days. Pre-registered “no-shows” are responsible for the full cost of registration plus a service charge and will be billed accordingly.

Who Should Attend:

  • Marketing Coordinators, Marketing Managers, Graphic Designers, Proposal Coordinators
  • Anyone in the A/E/C industry looking to gain insight on InDesign

Benefits of Attending:

  • Opportunities for face-time with decisionmakers
  • Learn about current and upcoming business opportunities
  • Network with colleagues and clients


$30.00 Members

$60.00 Non-Members

$30.00 Out-of-State SMPS Member