SMPS #theAECsofmarketing | Minding your RFPs and RFQs

HUGE thank you to Deborah Knox for teaching #theAECsofmarketing educational event that happened on Wednesday November 21st at the Master Builders Association.

Deborah Knox is a marketing and business development professional specializing in writing, editing and graphic design.  She has worked in the Pittsburgh region for more than 25 years including stints as  Executive Assistant to Lou & Dennis Astorino working on special projects and later coordinating the healthcare and construction management divisions.  Deb was Marketing Director for Perfido Weiskopf Wagstaff + Goettel and Tower Engineering, and has her own DBE/WBE certified firm, KNOX412.  A prolific writer, she has been published in the Post Gazette, City Paper, AIA/Columns, Breaking Ground, NEXT and national publications including Metropolis Magazine.

the event wad an interactive, fun, and educational presentation that will touch on the daily challenges that we face with the RFPs and RFQs:

  • Tips for selecting the most relevant projects to pursue
  • How to get started in proposal preparation
  • Strategies for assembling teams & staying organized
  • Special concerns and specialty forms for state, federal, institutional clients
  • Things that make marketing folks CRAZY
  • Group working analyzing great vs. a not-so-great RFPs and discussing how one would approach proposal preparation process.

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