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SMPS Webinar | Developing a Strategic Marketing Plan: A One-Page Magic Bullet

May 8 @ 3:00 pm - 4:30 pm


Whether you’re directly responsible for your firm’s marketing planning process or you are a A/E/C professional with marketing responsibilities, this webinar is for you! Join us for an in-depth look into creating the framework for marketing success.

Our presenters will discuss the framework for your firm’s marketing success built around goals, objectives, strategies and tactics. This framework is simplified in a ready-to-implement “One-page Magic Bullet Template! with examples provided for implementation and tips for gaining buy-in from others at your firm.

Note:  This webinar is pre-recorded. The event will need to be attended in person.

1.5 CPSM CEU’s


Mindy Hinsley, CPSM, possesses over 23 years of executive marketing management and business development experience in the A/E/C industries.  As a marketing executive, her responsibilities included strategic planning and direction of business development, corporate communications and marketing initiatives with her primary strength in developing teaming strategies, building partnerships and executing long-range, big picture projects.

Carrie Ann Williams, CPSM, works with organizations to guide proposal development and create amazing marketing content. Every day, she brings her 17 years of experience to clients as they track, pursue, position, and propose on local, state and federal government solicitations—and  private organizations too. When not leading proposal strategy, she guides firms through developing their marketing game plan – starting with a define your brand workshop, moving through research and analysis, resulting in clear marketing goals and an implementation plan of tactics to reach them. Her speaking has taken her across the country with companies and organizations including SAME, SMPS, AIA, and NVSBE.

3:00 PM – 4:30 PM

Members: $15

Non-members: $20


From this session, you’ll come away with a commitment to developing a plan for your firm, an understanding of the components that provide clarity, and the measurable goals and activities recommended to build your firm’s marketing. Even if you already have a marketing plan, this webinar is for you if you’re looking for tips to improve and refine your plan.

Who Should Attend?

  • A/E/C professionals interested in learning a simplified strategic marketing plan framework to identify goals, objectives, strategies and tactics.

  • Company owners, executives, and managers who are looking to gain a better understanding of the marketing planning process


For additional information on sponsorship opportunities, please contact our sponsorship team (Michael Len or Katie Stern) at Sponsorship@SMPSPittsburgh.org if you are interested in sponsoring.

Cancellation Policy: Cancellations may be made up to 48 hours in advance for a full refund by contacting treasurer@smpspittsburgh.org. If you paid by credit card, your card will be credited. If you paid by check, a refund will be mailed to you within 10 business days. Pre-registered “no-shows” are responsible for the full cost of registration plus a service charge and will be billed accordingly.

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Masters Builders Association
631 Iron City Drive
Pittsburgh, PA 15205

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