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SMPS Webinar | Creating a Marketing Plan that Drives Results

October 10, 2018 @ 3:00 pm - 4:30 pm

Marketing is an activity that is critical to the success of your business. If you do not have a focused plan and approach to marketing, your efforts might look scattered, inconsistent, unprofessional and ineffective. Good marketing is the result of good planning and disciplined execution, and these two elements should always have a solid marketing plan to support them.

Join our presenter Danielle Feroleto as she walks us through the marketing planning process and discusses the approaches that yield the best results.
1.5 CPSM CEU’s


Danielle Feroleto, CPSM, founded Small Giants in 2006 with a dream of changing the way that commercial real estate and A/E/C companies deliver their brand promise. Today, the full-service marketing and business development agency proudly supports clients in achieving their goals and visions to compete at the highest level.
Feroleto pioneered the first marketing and business development course at the Del E. Webb School of Construction at ASU, where she has served as an associate faculty member for more than a decade. She’s also the author of, The Truth Helps: An Honest, Straightforward Guide to Project Interview Success.

Note: Webinar is pre-recorded in Decemeber 2017.
TIME3:00 PM – 4:30 PM
COST Members: $15 Non-members: $20

Marketing and PR professionals looking to gain additional exposure for their firm and find new marketing channels
Principals and owners looking to learn more about marketing and PR
Business Development staff looking for new ways to promote their company

From this session, you’ll come away with a commitment to developing a plan for your firm, an understanding of the components that provide clarity, and the measurable goals and activities recommended to build your firm’s marketing. Even if you already have a marketing plan, this webinar is for you if you’re looking for tips to improve and refine your plan.


For additional information on sponsorship opportunities, please contact our sponsorship team (Michael Len or Katie Stern) at Sponsorship@SMPSPittsburgh.org if you are interested in sponsoring.
Cancellation Policy: Cancellations may be made up to 48 hours in advance for a full refund by contacting treasurer@smpspittsburgh.org. If you paid by credit card, your card will be credited. If you paid by check, a refund will be mailed to you within 10 business days. Pre-registered “no-shows” are responsible for the full cost of registration plus a service charge and will be billed accordingly.

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Masters Builders Association
631 Iron City Drive
Pittsburgh, PA 15205

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