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SMPS #theAECsofmarketing: Business Networking 404, Designed and Updated for 2017

February 22, 2017 @ 8:15 am - 9:30 am

Even in the year 2017, professionals still think that effective networking practices are: showing up to a group gathering (or event) with a bunch of business cards to pass out, then “throwing up” all over anybody that is willing listen to them about their product, service, or whatever their company sells. Some professionals don’t know how to break the ice and, hence, remain in their clique of colleagues which defeats the entire purpose of attending any event. This workshop is about the simple basics of business networking: what it is, and what it isn’t. Participants will learn how to leave with long lasting impressions, gain a better knowledge of the science of proper follow, and how to build great (not just good) relationships that will last for years. A 60-second conversation can, in most cases, end up being a lifetime contact, friend, or reciprocally respected colleague.

Ethan Nichols, The Pittsburgh Social Exchange, LLC 


Ethan Nicholas assumed the role as President of The Pittsburgh Social Exchange, LLC (PSE) in 2010. The organization is a business association and operates similar to a Chamber of Commerce. The massive members and subscribers list exceeds 30,000 business owners and professionals in the Greater Pittsburgh Area making it the largest Social Chambers of Commerce in the Northeastern USA.  PSE holds monthly networking events where attendance regularly exceeds 300 professionals at some of Pittsburgh’s most unique venues. PSE is not a 501(c)3, but Nicholas has donated and raised over $100,000 in funds (not including supplies) to mostly Pittsburgh-based charitable organizations even as a startup company. Nicholas has a 4-year old daughter Annie with his wife Kimberly and they live in the North Hills. He is also a proud member of the Pittsburgh Downtown Rotary Club.


8:15 a.m. Registration and Networking
8:30 – 9:30 a.m. Session


Members: $10

Non-members: $15

Walk-ins: $15

CPSM/CEU credit will be available for those who attend this event.



Event Sponsor: Breaking Ground

*Additional sponsorship opportunities are available for this program, as well as upcoming programs. Please contact sponsorship@smpspittsburgh.org for more information.

Annual Sponsors 




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The “Business Networking 404, Designed and Updated for 2017” event is ideal for professionals who are:

  • New to Business Development or are seasoned veterans of the BD arena
  • Overseeing the strategic direction of their Marketing/BD department
  • Responsible for generating leads in their firm

Upcoming SMPS Events:

Cancellation Policy:
Cancellations may be made up to 48 hours in advance for a full refund by contacting treasurer@smpspittsburgh.org. If you paid by credit card, your card will be credited. If you paid by check, a refund will be mailed to you within 10 business days.  Pre-registered “no-shows” are responsible for the full cost of registration plus a service charge and will be billed accordingly. 

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