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SMPS Heartland Regional Conference 2017

April 5, 2017 @ 8:00 am - April 7, 2017 @ 12:00 pm

Heartland Regional Conference (HRC) is THE educational and networking event for Architecture / Engineering / Construction (A/E/C) marketers in Heartland Region. The conference draws professionals from 8 Heartland chapters that include Chicago, Columbus, Northeast Ohio, Indiana, Greater Cincinnati, Michigan, Kentucky, Pittsburgh, Wisconsin, and beyond. It is a unique opportunity to build skills, expand your network and develop industry knowledge.

The Heartland Regional Conference is your bridge to:

  • Tailored A/E/C industry knowledge and best practices
  • Expanding yours networks within the industry and the region
  • Development of A/E/C marketing, business development, and leadership skills
  • Learning from the nation’s top professional services marketers
  • 3 days of networking, educational programs, and local “insiders only” entertainment

Track Descriptions:

Marketing & Communications:  Success in marketing is based on attention to client needs, solid research, thoughtful strategy, well-executed tactics, and consistent measurement of the return on your marketing investment, enhancing the firms brand, messages, and client relationships while standing out from the crowd.  This track is all about positioning your firm ahead of the curve with what’s new, up-and-coming, and effective in all things marketing from powerful messaging, amazing creativity, and stellar communications.  It explores the latest trends, tools and technologies from inside and outside the industry to ramp up the A/E/C marketing program for the future and earn marketers a seat at the management table.

Leadership & Management:  Successful A/E/C firms understand that marketing/business development and leadership go hand-in-hand.  Effective leaders are able to take command of any situation.  More importantly, they don’t just possess their own leadership skills but they also help others define leadership.   So what is leadership?  Leadership embodies confidence, execution, success, momentum, teamwork, positivity, perserverance, enthusiasm, knowledge, perspective, control and focus.  Sessions in this track will aim to help attendees develop their leadership side.

Business Development:  Effective business development directly affects the bottom line. Knowing where to find clients and projects, understanding how to narrow the focus of the opportunities to be pursued, and fostering healthy business relationships are all keys to a well-rounded and robust business development program.  Sessions in this track will explore the strategies and tactics leading A/E/C firms use to dazzle and retain clients and to capture new clients – especially when the competition is intense.

Bonus:  This is an intimate small group conversation facilitated by a senior industry member – preferably a Fellow or past/current National Board Member.  Geared toward mid-career and senior attendees, these sessions should be loose and highly interactive.  Topics may include, but are not limited to:  professional development/career track advice, strategies for achieving “buy in” within a firm, new Society initiatives, etc.

Cancellation Policy: Cancellations may be made up to 10 days in advance for a full refund by contacting Liz Zimmer, HRC Treasurer, at liz@thpltd.com. If you paid by credit card, your card will be credited. If you paid by check, a refund will be mailed to you within 10 business days.  Pre-registered “no-shows” are responsible for the full cost of registration. 


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Wyndham Grand Pittsburgh Downtown
600 Commonwealth Pl
Pittsburgh, PA 15222

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