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SMPS 2016-2017 Webinar Series: Architectural Photography Best Practices

May 10, 2017 @ 8:30 am - 10:00 am

Is your photography telling the story or missing the point?

This webinar features a highly visual presentation about storytelling and project photography and considers the question – is your photography telling the story or missing the point?

Architectural Photography Best Practices will introduce effective ways to keep both designers and marketers happy with the firm’s project photography. Participants will learn how to build a complete picture of a project, from documenting the aesthetic and technical details to articulating the social perspectives.

Through a step-by-step illustration of the process, we’ll demystify the planning and execution of a successful photography shoot. Our presenter will reveal examples and share valuable tips and tricks to help capture photos that are beautiful, connect with your audience, and appeal to editors. While examining how the style of architectural photography is continually changing, you’ll be challenged to stay ahead of the curve by shifting some of the focus from the building to the people who experience it.

Webinar Learning Objectives:

This webinar will help attendees learn:

  • Skills to ensure your project photography satisfies the needs of the design and marketing teams.
  • Best practices to capture photographs that tell the stories of your project
  • What it takes to capture photos that connect with your audience and appeal to editors.
  • Effective ways to plan and execute a photography shoot successfully.
  • Techniques to stay ahead of the curve: shift some of the focus from the building to the people who experience your project.



Anna Maria Marich, Director of Visual Communications, Perkins+Will

Anna Marich is an expert in employing the power of photography to capture a story and connect architecture with the larger community. As director of visual communications for The Freelon Group, Marich was a key contributor to the firm’s brand for over 12 years. In 2015, following the merger with global design firm Perkins+Will, Anna joined their corporate marketing team. Her passion for architecture and design are reflected in this highly visual presentation about storytelling and project photography.

Originally recorded April 19, 2016.  


Wednesday, May 10, 8:30 – 10 a.m.
The Sextant Group (700 Waterfront Drive #200 – Washington’s Landing)

Light breakfast will be provided.


CPSM: $10
SMPS Members: $15
Non-members: $25
Walk-ins: $25

SMPS Webinars are approved for 1.5 continuing education units (CEU) for the Certified Professional Services Marketer (CPSM) program. 


Sponsorship opportunities are available for this program.  Please contact sponsorship@smpspittsburgh.org for more information.





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  • A/E/C Marketers
  • Communications staff
  • Anyone tasked with “taking a few photos” for a project portfolio


May 17, 2017 – May Luncheon: Building Transportation Systems

Cancellation Policy:
Cancellations may be made up to 48 hours in advance for a full refund by contacting treasurer@smpspittsburgh.org. If you paid by credit card, your card will be credited. If you paid by check, a refund will be mailed to you within 10 business days.  Pre-registered “no-shows” are responsible for the full cost of registration plus a service charge and will be billed accordingly. 

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The Sextant Group Technology Consultants
700 Waterfront Drive#200
Pittsburgh, PA 15222

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