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Webinar – Persuasive Content is King

March 5, 2014 @ 3:30 pm - 5:30 pm

SMPS Pittsburgh March Webinar

Content is king in professional services and other knowledge-based marketing—it’s the key to establishing your firm’s leaders as thought leaders in the industry. But content only rules if it is shared in an engaging way that busy “readers” pay attention to. Delivering content is one thing; delivering persuasive, useful, brand-building content is another.

During this SMPS Webinar, Burkey Belser, president and creative director of Greenfield/Belser, will present the principles behind delivering user-focused, courteous, attention-earning content for any medium—web sites, blogs, e-alerts, brochures, white papers, proposals, even conversations. Walsh will share real examples from relationship services brands, exposing you to best-in-class content marketing initiatives that can be adapted for your firm.

If you are responsible for positioning your firm as a thought leader with the clients in your markets, register now for this March 5 Webinar and learn how compelling content creation and delivery can help achieve your goal.


Burkey Belser, President and Creative Director, Greenfield/Belser
Burkey Belser is the president and creative director of Greenfield/Belser, an interactive brand design agency focused on services marketing. He has won hundreds of awards in every major field of graphic design: identity, collateral, Web, periodicals—you name it. In 2007, Burkey was a judge for the Communication Arts Design Annual and more recently for the 2009 and 2010 WebAwards and the 2009 Creativity Awards. In 2005, he was awarded the first-ever Lifetime Achievement Award for the Legal Marketing Association (LMA), and in 2008, he was inducted into LMA’s Hall of Fame and the Art Directors Club of Metropolitan Washington’s Hall of Fame.

In 1997, Burkey was awarded a Presidential Design Award by President Bill Clinton for his design of Nutrition Facts, the nation’s food labeling system, which the New York Times reported to be the most frequently published design of the 20th century (and now the 21st). He is featured in Who’s Really Who, Richard Saul Wurman’s compendium that includes “1,000 succinct bios of the most interesting and creative individuals living in the U.S.” He served for two years as the president of the Art Directors Club of Metropolitan Washington.

This program is ideal for professionals who are:

  • New to business development
  • Looking for formal BD training
  • Working in a technical profession and responsible for BD and client development
  • Transitioning from marketing to BD
  • Training technical staff to develop business

During this webinar, you will learn:

  • Why content is valuable from your clients’ perspective
  • Why you need to rethink content delivery
  • How to present substantive information graphically
  • How to create scannable, benefit-driven copy appropriate to the medium
  • How to turn dry, white-toast information into something more appetizing to your readers
  • Imaginative ways to distribute brand-building content
  • Tricks to making content SEO-friendly

Additional Information:

Sponsorships are available. Please contact Michael Len (mlen@pvesheffler.com) or Jennifer Danquist Kilgore (jkilgore@singletonconstruction.net)

Cancellation Policy: Cancellations may be made up to 48 hours in advance for a full refund by contacting Kimberly@hydro-haul.com. Pre-registered “no-shows” are responsible for the full cost of registration plus service charge and will be billed accordingly. If you paid by credit card, your card will be credited. If you paid by check, a refund will be mailed to you within 10 business days.

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Roland’s (Strip District)
1904 Penn Avenue
Pittsburgh, PA 15222

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