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2015-2016 SMPS Webinar Series: Raising the “WOW!” Factor – How to Create Proposals that Truly Set You Apart

May 11, 2016 @ 3:30 pm - 5:00 pm

Join SMPS Pittsburgh for this webinar on May 11th from 3:30 to 5 p.m.








Raising the “WOW!” Factor: How to Create Proposals that Truly Set You Apart

The goal of a proposal is to first, convince the client that your firm is fully qualified to do the work—and second, to show the client that you bring something to the table they won’t get from anyone else. Most proposals somewhat accomplish the first and fail miserably on the second.

Our May Webinar will introduce you to some very unusual techniques designed to develop a winning strategy, create a stunning first impression, and communicate your value and qualifications persuasively to get you to the top of the short list.

PRESENTER: David Stone, President, Stone & Company

stone-photo One of the leading marketing thinkers in the A/E/C industry, David Stone has advised hundreds of design and construction firms ranging in size from one person to $2 billion in annual revenue. He’s an author of 15 books and a sought-after speaker at design and construction conferences around the world. With a career that began in architecture in the mid-70s, Stone has held every position from draftsman to principal. He has witnessed and dealt with the massive changes the industry faces and continues to explore new ways to promote and sell design and construction services.


CPSM Rate: $10 

Member Rate: $15 

Non-member Rate: $25

Walk-in Rate: $25

SMPS Webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units.


Sponsorship opportunities are available. Please contact our sponsorship team (Michael Len & Katie Stern) at Sponsorship@SMPSPittsburgh.org if you are interested in sponsoring.

 Annual Sponsors

Silver Sponsors



 In-Kind Sponsors

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In-Kind Sponsor: thendesign


This event is ideal for professionals who are:

  • Responsible for preparing proposals
  • Working in a technical profession and responsible for proposals, BD, and client development

During this Webinar, attendees will:

  • Learn a compelling argument to convince your boss to pass on the RFP, if you don’t want to go after the project

AND if you do go for it….

  • Develop a project-specific capture plan
  • Create a smack-me-between-the-eyes first impression
  • Use storytelling to grab and keep their attention
  • Transform technical writing into persuasive prose
  • Learn to not gloat obnoxiously when your hit rate doubles

 Cancellation Policy: Cancellations may be made up to 48 hours in advance for a full refund by contacting TREASURER@SMPSPITTSBURGH.ORG. Pre-registered “no-shows” are responsible for the full cost of registration plus service charge and will be billed accordingly. If you paid by credit card, your card will be credited. If you paid by check, a refund will be mailed to you within 10 business days.

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Roland’s (Strip District)
1904 Penn Avenue
Pittsburgh, PA 15222

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