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SMPS Pittsburgh Marketing Mayhem 2014

May 7, 2014 @ 7:00 am - 3:00 pm

SMPS Pittsburgh Presents:  2014 Marketing Mayhem Conference


This year’s event is going to be WILD!


May 7, 2014 from 7 a.m. – 1:15 p.m., (followed by a networking activity from 1:30 – 3 p.m.)


Pittsburgh Zoo & PPG Aquarium

Additional Information

This year’s Marketing Mayhem Conference will take place on Wednesday, May 7, 2014 at the Pittsburgh Zoo & PPG Aquarium.  Marketing Mayhem is a 1/2 Day Conference with two tracks, Marketing & Communications and Business Development.  An optional interactive networking activity will follow from 1:30 – 3 p.m.


Click here for the full conference agenda/program!


$90 for members; $115 for non-members

Additional Information on the Conference, including descriptions of the keynotes, is as follows:

Keynote Program Information

Breakfast Keynote Address:

Title:   SMPS Foundation Presents A/E/C Business Development – The Decade Ahead

Program Summary:

The art and science of landing new design commissions has changed greatly since the onset of the Great Recession.  Sellers of design and construction services have changed their tactics to respond to deviations in the ways that owners procure their services.  So what are the sellers doing?  And how do the buyers prefer to be sold?  The SMPS Foundation sought to answer these questions, and conducted a year-long primary research initiative to determine the new norms as well as changes that are in store for all of us in the coming years.  The result of this research is the new book, A/E/C BUSINESS DEVELOPMENT – The Decade Ahead.  The book’s thought-provoking findings are showcased in this presentation, which is a must-attend for anyone involved with procuring design or construction commissions.

Bio:  Scott D. Butcher, FSMPS, CPSM | sbutcher@jdbe.com
President-Elect of the SMPS Foundation & Co-Chair of the Thought Leadership Committee and Vice President, JDB Engineering, Inc.

Scott D. Butcher, FSMPS, CPSM, Vice President, JDB Engineering Inc., SMPS Foundation Trustee, and Co-Chair of Foundation Thought Leadership Committee
Scott Butcher is vice president of JDB Engineering. A member of SMPS since 1992, he was named Fellow in 2011 and currently serves as president-elect on the SMPS Foundation Board of Trustees. Scott also serves on the board of directors of the AIA Central PA chapter and is past-president of the board of directors for Historic York, Inc. He has given more than 140 presentations over the past seven years at events such as SMPS Build Business; SMPS Heartland, Southern, and Pacific Regional Conferences; Associated General Contractors National Convention; Society for Design Administration EDSymposium; Design on the Delaware; and SMPS National Webinar. He also regularly speaks to community organizations about subjects of local interest. An avid writer and photographer, Scott has authored more than a dozen books on marketing, architecture, and regional interest. Scott’s articles have appeared in SMPS Marketer (eight times), Professional Services Management Journal, A/E Marketing Journal, The Zweig Letter, PSMJ Best Practices, Pennsylvania Contractor, The Military Engineer, National Electrical Contractors Association Marketing Advice and Customer Relations Report, and AIA Central PA’s Architext.  As Co-Chair of the SMPS Foundation Thought Leadership Committee, Scott oversaw planning, research, writing, editing, and publishing of the groundbreaking new book, A/E/C Business Development – The Decade Ahead.  He also served as contributing author and presented the findings at Build Business 2013.


Lunch Keynote Address:

Title:  You Can Do It: Being a Better Leader

Program Summary:

Mount Rushmore is a national treasure dedicated to four of our nation’s most beloved leaders. But you don’t have to be a revolutionary like Washington or a Roosevelt “Rough Rider” to be a better leader. During this interactive session, we’ll explore straightforward concepts to being a better leader, whether at work, at home, or in our communities. We’ll also discuss how to embrace our weaknesses and identify our secret strengths.

Bio: Donna J. Corlew CPSM, FSMPS – Chief Whatever It Takes Officer, C*Connect, Nashville TN

Donna has over twenty-five years of experience marketing professional services, with concentration on management and direction of marketing and business development activities. An accomplished professional working in the architectural, engineering, and construction industries, she has helped to shape visions, develop strategies, position for growth, and connect with clients and the community where you work and live.

Driven by a passion for coaching and helping others identify and maximize your unique talents and expertise, Donna launched C*Connect in January 2013 to work with firms across the US — small, medium, and large — to facilitate market research, make connections, build chemistry, and coach sales and marketing teams.

Donna achieved the designation of Certified Professional Services Marketer (CPSM) through the Society for Marketing Professional Services (SMPS) in 1993 and elevated to the status of Fellow of the Society in 2004. Active in SMPS since 1987 on local and national levels, her service to the Society culminated in a term as National President in 2008.


The Springhill Suites by Marriott in Bakery Square has a small block of rooms and is offering Marketing MAYhem attendees a special rate ($189.00 / night) during the conference. To reserve a room, please contact Rhonda Bolding, CPSM at 412.228.0873. The hotel is located a short distance from the Pittsburgh Zoo and PPG Aquarium. They offer shuttle service to and from the conference site.

Springhill Suites by Marriott Pittsburgh Bakery Square
134 Bakery Square Drive, Pittsburgh PA 15206

Thank you to our Sponsors!

“Elephant” Silver Conference Sponsorships:









“Monkey” Networking Conference Sponsorships:




Gateway Logo




In-Kind Conference Sponsorships:

Golden-Promotions-Logo    4cDesignWorks_logoARC_Logoad-printking





Also, thank you to our SMPS Pittsburgh Annual Sponsors:






Interested in sponsoring the conference?  Additional sponsorships are still available!

Please contact Michael Len (mlen@pvesheffler.com) or Jennifer Danquist Kilgore (jkilgore@singletonconstruction.net) for more information on sponsorships and/or click the link below.

Download the 2014 Marketing Mayhem Sponsorship Packages

Cancellation Policy: Cancellations may be made up to 48 hours in advance for a full refund by contacting Kimberly@hydro-haul.com. Pre-registered “no-shows” are responsible for the full cost of registration plus service charge and will be billed accordingly. If you paid by credit card, your card will be credited. If you paid by check, a refund will be mailed to you within 10 business days.

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Pittsburgh Zoo & PPG Aquarium
One Wild Place
Pittsburgh, PA 15206

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