Marketing & Branding

Millennial Marketer – Blog 2: Your Clients Have Bosses Too!

Chapter News & Announcements, Marketing & Branding  |  April 23, 2014

Millennial Marketer – Blog 2:  Your Clients Have Bosses Too!

The Millennial Marketer Blog 2: Your Clients Have Bosses Too! (A Monthly Blog authored by Diane Landers, Ph.D. MBA, RPA, CPSM)...

Millennial Marketer – Blog 1: Thanks Bob!

Chapter News & Announcements, Marketing & Branding  |  March 23, 2014

Millennial Marketer – Blog 1:  Thanks Bob!

The Millennial Marketer Blog 1: Do you have a business development or sales mentor? No? Why not? (A Monthly Blog authored by Diane Landers, Ph.D. MBA, RPA, CPSM - Vice President and CMO at GAI Consultants, Inc.)...

Marketing ROI: The Latest Industry Metrics

Chapter News & Announcements, Marketing & Branding  |  December 18, 2013

Marketing ROI:  The Latest Industry Metrics

SMPS Pittsburgh’s very own Membership Co-Chair, Carl Hunt and SMPS Central Pennsylvania’s Ali Detar, CPSM recently published a fantastic article on ROI in the December issue of Marketer.  See below for a brief excerpt from the article, or click here to view a pdf of the entire article.   Some age-old questions arise time and time again:  ...

Three Reasons for Proposal “Push Back”

Marketing & Branding  |  October 07, 2013

Three Reasons for Proposal “Push Back”

Working with technical professionals can be intimidating.  Personalities aside, experienced engineers and architects know their stuff.  So what happens when a proposal coordinator disagrees with an experienced technical professional, or a senior marketing professional on a proposal issue? Do you give in or stand up and be heard?  As a marketing professional, your opinion should ...

Brand Rescue: Could Your Business Benefit from a Rebrand?

Marketing & Branding  |  August 22, 2013

Brand Rescue: Could Your Business Benefit from a Rebrand?

How is marketing your A/E/C business like a dysfunctional pub?  Well, hopefully in terms of operational productivity—not a lot.  But when it comes to what you both can gain from a potential rebrand, maybe more than you think. You are probably familiar with the television show “Bar Rescue” currently in its 3rd season on Spike ...