August 2013 Archive

SMPS Pittsburgh Blog: CPSM Certification – Why Get Certified?

Blog, Chapter News & Announcements  |  September 28, 2015

SMPS Pittsburgh Blog: CPSM Certification – Why Get Certified?

In preparation for SMPS National's CPSM Week taking place on October 12-16th, SMPS Pittsburgh asked our local CPSMs to voice their perceptions of the benefits of becoming a CPSM....

SMPS Pittsburgh Blog: Member Spotlight – Katie Spear, CPSM

Blog  |  September 15, 2015

Katie Spear, CPSM, 2015-2016 Membership Chair for the SMPS Pittsburgh Chapter, was recently featured as one of SMPS National's Member Spotlights. ...

SMPS Pittsburgh Blog: Creating Brand Strategies for Your Professional Services Firm

Blog  |  September 04, 2015

When you talk about the word, “brand” most think of the masters, Nike: Just Do It.; Energizer: Keeps going and going and going.; Porsche: There is no substitute. But branding is a lot more than a memorable slogan, especially for B2B firms who are selling services, not widgets. The concept of a brand and its value ...