August 2013 Archive

Marketing ROI: The Latest Industry Metrics

Chapter News & Announcements, Marketing & Branding  |  December 18, 2013

Marketing ROI:  The Latest Industry Metrics

SMPS Pittsburgh’s very own Membership Co-Chair, Carl Hunt and SMPS Central Pennsylvania’s Ali Detar, CPSM recently published a fantastic article on ROI in the December issue of Marketer.  See below for a brief excerpt from the article, or click here to view a pdf of the entire article.   Some age-old questions arise time and time again:  ...

December 12, 2013 Holiday Party

Events & Conferences, Photo Galleries  |  December 12, 2013

December 12, 2013 Holiday Party

SMPS Pittsburgh's Annual Holiday Party at Bossa Nova. This year, we supported Beginnings, Inc., a Johnstown based non-profit organization that offers early intervention and well-family services. Attendees donated new and used books and made additional donations by "buying" santa hats....