August 2013 Archive

Marketing ROI: The Latest Industry Metrics

Chapter News & Announcements, Marketing & Branding  |  December 18, 2013

Marketing ROI:  The Latest Industry Metrics

SMPS Pittsburgh’s very own Membership Co-Chair, Carl Hunt and SMPS Central Pennsylvania’s Ali Detar, CPSM recently published a fantastic article on ROI in the December issue of Marketer.  See below for a brief excerpt from the article, or click here to view a pdf of the entire article.   Some age-old questions arise time and time again:  ...

December 12, 2013 Holiday Party

Events & Conferences, Photo Galleries  |  December 12, 2013

December 12, 2013 Holiday Party

SMPS Pittsburgh's Annual Holiday Party at Bossa Nova. This year, we supported Beginnings, Inc., a Johnstown based non-profit organization that offers early intervention and well-family services. Attendees donated new and used books and made additional donations by "buying" santa hats....

Nov. 6, 2013 Educational Webinar – Developing a Differentiation Strategy Photo Gallery

Events & Conferences, Photo Galleries  |  November 06, 2013

Nov. 6, 2013 Educational Webinar – Developing a Differentiation Strategy Photo Gallery

SMPS Pittsburgh’s Education Committee presented this SMPS National Webinar to help sharpen our member's differentiation strategy at Roland's on November 6th....

Member Spotlight: Christy Lesnett, CPSM

Member Spotlights  |  November 03, 2013

Member Spotlight:  Christy Lesnett, CPSM

SMPS Pittsburgh is saddened by the sudden recent passing of Christy Lesnett.  She is survived by her parents Woody and Jenny Lesnett, granddaughter of Vivian Lesnett, sister of Susan Falce (Lance), Ann Hess (Randolph), and Tom Lesnett (Julie); beloved aunt to nine nieces and nephews; and dearest friend of Deb Kelcha. Christy brought much love ...

Oct. 16, 2013 Luncheon – Federal Sector Opportunities Photo Gallery

Events & Conferences, Photo Galleries  |  October 16, 2013

Oct. 16, 2013 Luncheon – Federal Sector Opportunities Photo Gallery

SMPS Pittsburgh's Program Committee hosted this Federal Sector Luncheon on October 16th....

Member Spotlight: Paul Messineo, Jr., P.E.

Member Spotlights  |  October 13, 2013

Member Spotlight:  Paul Messineo, Jr., P.E.

Paul Messineo, Jr., P.E.  is the Business Development Manager for Allen and Shariff Engineering, LLC, a professional service provider specializing in mechanical, electrical, plumbing, fire protection, security, and technology engineering design services as well as commissioning. Paul received a B.S. in Civil Engineering from the University of Pittsburgh, and a M.B.A. from the University of Pittsburgh’s Katz School ...

Three Reasons for Proposal “Push Back”

Marketing & Branding  |  October 07, 2013

Three Reasons for Proposal “Push Back”

Working with technical professionals can be intimidating.  Personalities aside, experienced engineers and architects know their stuff.  So what happens when a proposal coordinator disagrees with an experienced technical professional, or a senior marketing professional on a proposal issue? Do you give in or stand up and be heard?  As a marketing professional, your opinion should ...

Member Spotlight: Holly Hudson

Member Spotlights  |  August 30, 2013

Member Spotlight: Holly Hudson

Holly Hudson is the Business Development Manager for Sci-Tek Consultants, Inc...

Brand Rescue: Could Your Business Benefit from a Rebrand?

Marketing & Branding  |  August 22, 2013

Brand Rescue: Could Your Business Benefit from a Rebrand?

How is marketing your A/E/C business like a dysfunctional pub?  Well, hopefully in terms of operational productivity—not a lot.  But when it comes to what you both can gain from a potential rebrand, maybe more than you think. You are probably familiar with the television show “Bar Rescue” currently in its 3rd season on Spike ...

Member Spotlight: Ann Wagner, PSI, Inc.

Member Spotlights  |  August 22, 2013

Member Spotlight: Ann Wagner, PSI, Inc.

Ann is the Business Development Manager in the Pittsburgh office of PSI, Inc. where she is responsible for developing relationships with prospective and established clients.  She joined PSI in 2000, and began her current business development role in 2009.  Ann received a Bachelor of Science in Business Administration from Point Park University and has 16 ...